Lead Generation
Red Ventures' value proposition is unique - we take 100% of the risk for our partner companies, delivering quality new customers with maximum efficiency. Our process is a continuous cycle of testing new marketing tactics, measuring and analyzing the results, and making improvements. We are experts at eliciting customer response and action.
Red Ventures' expertise spans an array of direct-response marketing channels, including:
Online channels
Red Ventures' portfolio of online marketing channels is diverse and our footprint vast. Each month, we serve more than 40 million ads and generate more than one million visits to our web properties. We enjoy premier-level relationships with all major search engines and online marketing services providers. We operate our own private network of highly-qualified online affiliates. Because our reporting platform provides a real-time view of click-to-sale conversion, we are consistently the top non-brand presence in each of the verticals we represent.
- Search engine marketing
- Search engine optimization
- Online lead generation
- Online affiliate network
Technology-enabled offline channels
Our offline channels are proprietary, unique and highly scalable. Red Ventures' distributed sales force programs empower thousands of home services installers, realtors, and other professionals to sell for us. Individualized real-time reporting motivates each to think like an entrepreneur. Mover programs and strategic partnerships provide opportunities for cross-promotion. And a proven methodology for selecting mailing zones provides an edge in direct and shared mail campaigns.
- Distributed sales force
- Direct mail and shared mail
- New mover programs
- Strategic cross-sell and up-sell partnerships
