Demand Generation
The Red Ventures business model is unique – we're only paid for the value we create. Fortunately, we're experts at generating demand and we have experience doing it in industries ranging from consumer services and media/telecom to small business solutions.
So how do we generate customer interest in such a wide range of industries? Our broad knowledge base allows us to take a multi-channel marketing approach. We generate demand and tap into customer segments through offline and online channels including paid search, SEO, online media, direct mail and strategic cross-sell partnerships. We're then able to leverage that expertise across a variety of industries.
We also own the entire direct marketing process – from the moment someone raises their hand in the marketplace (think: searching for “high-speed Internet” or “satellite TV” on Google) to the moment they pay for a service or product via one of our sales centers. We have teams dedicated to every aspect of the direct marketing process. We're constantly innovating, testing and reinventing – all in an effort to increase demand and boost conversion.
Our areas of expertise are ever-evolving. Here are just a few:
Online Channels:
- Search engine marketing
- Search engine optimization
- Online lead generation
- Online affiliate networks
- Many more...
Offline Channels:
- Direct mail and shared mail
- Distributed sales force
- New mover programs
- Strategic cross-sell and up-sell partnerships
- Many more...
