Red Ventures Capabilities : Channel Optimization

How We Apply Our Expertise

At Red Ventures, our expertise lies in our ability to market and sell a wide range of products and services. When we go into a new industry or form a new partnership, we're able to generate profitable, high-quality customers at unparalleled rates. Our business model allows us to succeed in nearly every industry, but we have a deep focus in the following categories:

We establish separate business units with dedicated marketing, sales, and technology teams for each of our brand partners. Our advantage is the ability to take learning gained in one industry and rapidly apply it across others to increase marketing effectiveness and sales conversion.

We're so good at what we do, many of our partners outsource their entire sales and marketing operations to us. By strategically aligning with partners, we can expand the depth and breadth of information we deliver to them. This openness allows us to create more value in the end.

While our partners have many things to focus on — our narrowed focus is one of our greatest advantages. We specialize in demand generation and sales conversion — and we invest in the necessary technology infrastructure to be the absolute best at both. We don't have to focus on equipment, billing, shipping or customer service. Our partners handle that piece because it's their specialty. We focus all of our people, experience and technology around driving customer interest and converting leads into sales. And because it's all we do, we're the absolute best at it.

Learn more about what it means to Partner with Red Ventures.


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