What does Red Ventures actually do?

Our Process We realize it's easy to get confused about what we do. We have a hard enough time explaining it ourselves. But the truth is, it's not all that complicated. Click through the steps and you'll have a much better idea of how Red Ventures works.

Most companies create a product and try to find the most effective ways to sell it. The Red Ventures "product" is our expertise in marketing and selling. We use that expertise to effectively sell products across a wide variety of industries and product segments.

Demand Generation Most companies focus on one or two marketing channels to generate consumer demand. We operate a variety of online and offline channels, and we have entire teams that are 100% dedicated to each area.

Sales Conversion We convert sales in a variety of ways. And we put a great deal of effort into gathering data about prospective customers. Our sales agents are equipped with in-depth training, access to relevant consumer information, the benefits of advanced call-routing and more. These factors are just part of the reason we're able to deliver unrivaled sales conversion rates.

Value Delivery We're only paid for the value we deliver, and many times that value comes in the form of acquiring a new customer. Because we're integrated into our partner's ordering systems, each time we sell a product, customer information goes directly to the partner – in real time. Our partner then takes over the ongoing customer relationship, handling details like billing, product delivery and customer service.

Data Feedback It's unique to be able to own the entire sales and marketing process the way we do. It's also unique to track every step along the way at such a granular level – but it's a key to helping us drive better results. There's an ongoing loop of feedback throughout the entire process, allowing us to learn faster and optimize what we do.

The Big Picture Unlike companies who specialize in online marketing or telephone sales or data tracking and technology, Red Ventures has an expertise in all three. Again – that is our product. We own the risks and rewards of the entire process – from lead generation to end transaction. We're so effective at what we do, that our partners oftentimes outsource the entire process to us.