• Who We Are
  • About Us
  • RV Insights
  • Leadership
  • People
  • Where We Work
  • Media and Press
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  • Community Involvement
  • Contact Us
• What We Do
  • What is Red Ventures?
  • Our Process
  • Demand Generation
  • Sales Conversion
  • Data Tracking & Optimization
  • How We Apply Our Expertise
• Work With Us
  • Careers
  • Best Place to Work

Partner Insights

What can Red Ventures do for my company that I can't?Answer >

Our speed and resources set us apart. We do more for our partners than many can do for themselves, and we can do it faster and generate better results. When we form a new relationship, we behave like owners and become an integrated part of that company. In order to succeed, we need facts and hard data. So we've invested millions in the technology behind our business to track every morsel of information – usually in real time – and we use it to learn and drive disproportionate results to our partners. This allows us to continually dissect the entire marketing process and get better results by optimizing every step along the way.

How are you so successful in such a wide range of industries?Answer >

Our success can be attributed to a few key factors:

1. Our Model: We're only paid for the value we create – so we only enter partnerships where we believe we can deliver real results. Because we take on so much of the risk, our business model is very appealing and resonates with companies across a wide range of industries.
2. Our Deep Expertise: There are nuances to how we operate in different industries, but the essence of our expertise – developing, testing, optimizing and maximizing the direct marketing and sales process – remains the same whether we're selling satellite TV, health services, or small business solutions.
3. Our IT Systems & Technology: We've invested millions over the past decade to build our technology platform and continue to invest in that technology as our company and partners evolve. Our systems are built to work across a variety of industries and scale quickly and effectively for each partner.
4. Our People: The best minds in the business work here and our talented problem solvers regularly shift to new businesses. It's a strategy that enables us to leverage the collective expertise of Red Ventures regardless of the industry we're working in.

If you're so good at direct marketing and sales, why wouldn't I just let you run that part of my business?Answer >

Actually, we do that in many of our businesses. Partners frequently tell us that we have more resources, better experience and greater expertise than they have internally. We'll test our marketing and sales head-to-head against theirs, and oftentimes, we substantially outperform what they can achieve on their own. It becomes an obvious decision for our partners to outsource the work to us because they'll get significantly better results when it's in our hands.

How are you different from my marketing agency?Answer >

Our expertise goes far beyond what an agency does because our success lies in our ability to win both the direct marketing and the sales conversion game. Here are a few of the key differentiators:

1. Our approach: We've made a very strategic bet -- the right way to have a strong relationship with a business is to directly align our interests with theirs. When we become a strategic partner, we go into our partner's line of business and drive transactions on behalf of their brand.
2. Our spectrum of work: We execute every detail from the very first touch point of the direct marketing process all the way to sales conversion. The depth, breadth and speed at which we do it, sets us apart as well.
3. Our compensation philosophy: We believe we should only be paid for results, therefore, our compensation is 100% driven by the value we create.

How are you able to deliver higher conversion rates than what my company typically gets from its own sales center?Answer >

In order to win the marketing game, we have to first win the conversion game. So we take a microscope to the dozens of variables involved, including call routing, website testing, sales scripts, data tracking and beyond. We tailor these variables to perfect the details of each marketing campaign and measure the impact on conversion. We oftentimes have more information about what will drive a conversion before we even handle a call, making us much more likely to convert that call into a sale.

The other key to winning the conversion game is our people. And we use the same level of scrutiny when it comes to hiring as we do with our data and technology. We promote from within and the absolute best performers are put on teams where they'll succeed. The right combination of people and technology allows us deliver results that others can't.

How quickly can you launch a relationship?Answer >

We're very selective about the bets we make. Companies that are moving in a new strategic direction, bringing in new management, or looking for big change make the best long-term partnerships.

When we find the right relationship, we move ahead with full force. New business teams are immediately staffed with some of our top performers. We integrate a company's data and history with our process to accelerate results. Our process moves so quickly that we're often able to launch partnerships faster than our partners can get us the information we need to make it happen.

What makes your business model so effective?Answer >

What we do is unique – and it works across a wide variety of industries, product segments and marketing channels. We've been fine-tuning our process for more than a decade, and we continue to get better year after year. We use our findings to succeed in a wide range of industries and are extremely selective about the partnerships we form. We're only interested in opportunities where we can create a multiplier effect when it comes to demand generation. We're also only paid for the value we create. We approach each new partnership as if we're a part of that company and a part of the industry. Because we own and operate the entire closed-loop process, we see every detail from demand generation to end transaction. As a result, we're able to deliver better results.