What we do is unique and often hard to explain. In a nutshell: we partner with large brands in high-growth industries and we own the entire direct marketing process on their behalf - from demand generation to closing the sale. Our expertise lies in our ability to optimize the entire customer lifecycle for these brand partners. We do this by connecting with potential customers from their initial interest in the marketplace to their end transaction.
Data drives our decisions - and we build tools that give us unique, actionable insights. We scrutinize response, conversion and economics at every level to continuously boost ROI.
We build tools no one else can build. We pull numbers no one else pulls. We find leads and close sales like it's our job - because it is.
Some companies focus on building a product and finding effective ways to market and sell it. At Red Ventures, our product is our expertise in how to market and sell.
But our biggest competitive advantage is our people. We hire the brightest minds in the business, equip them with the best tools and technology, and then give them the freedom to revolutionize.
It all begins with Demand Generation: that exciting moment when a potential customer becomes interested in a product or service we sell. From there, we handle the entire marketing funnel, ending with the sale. Our team has expertise in natural search, paid search, cross-selling, sales scripting, copywriting, development and more.
We also have incredible sales agents. When a customer calls in, our agents are trained and ready to sell. From our advanced call-routing technology to our real-time sales scripts, we sell like it's nobody's business. Once we close a sale, we hand the customer over to the brand partner and they handle the billing, shipping and installation. Then, we get back to the good stuff: marketing and selling.
We collect real-time data on every visit to all of our websites. Did the customer buy? How long were they on the site? Why did they leave the site? We use these findings (plus hundreds more) to make decisions and optimize the entire process as we go. That's why we're able to deliver unrivaled sales conversion rates.
Red Ventures establishes separate business units with marketing, sales, and technology teams for each of our brand partners. We use dedicated teams and proprietary technology to drive sales for each business unit.
Our business model allows us to succeed in nearly every industry, but we have a deep focus in home services, energy, media, telecomm and insurance.
Our advantage is the ability to take what we've learned in one industry and rapidly apply it across others. By strategically aligning with partners, we can expand the depth and breadth of information we deliver to them. This openness allows us to create more value in the end.
Our partners have many things to focus on, but we specialize in search marketing, demand generation and sales conversion. Our narrowed objective is one of our greatest advantages.
We don't have to focus on equipment, billing, shipping or customer service. Our people, experience and technology are designed to drive customer interest and convert leads into sales.
Unlike the agencies and vendors some companies work with, we serve as a strategic partner. And we're only paid for the value we create, aka, the sales we close.