Meet Grace Farley – a Public Relations (PR) Manager on The Points Guy (TPG) team. She gets to travel the world and meet celebrities … for work.
Hi Grace! We know you’re busy leading PR for The Points Guy, so we ap-PR-reciate you taking the time to chat with us.
“Haha, hello there! Happy to share more about my role.”
How does a typical day in your life usually start?
“The fun part about my job is that every day truly is different, though every morning starts with reading through headlines to see if there’s anything we should pitch out. Once that’s done, it’s on to meetings with the PR team, the editorial team, the app team, and our UK team – making sure everyone is aligned on pitches, launches, and events we’re planning and executing.”
We all start somewhere – how did you get to where you are now?
“I actually started off in fashion – I went to the Fashion Institute of Technology and interned all through school in PR. After working in PR in the fashion industry, I wanted a change and made the switch to travel PR. I was at an agency for about 2 years before joining the TPG team!”
You were in Florida recently for work… tell us all about it!
“Yes – The Points Guy was a sponsor at the South Beach Wine & Food Festival, and I was able to attend with our PR and Events team! We hosted a panel – Food Worth Traveling For: Coffee and Conversation with The Points Guy and Friends – that Brian [Editor’s Note: Brian Kelly = founder & CEO of TPG] was a panelist on, alongside Emmy and James Beard Award-winning chef and TV personality Andrew Zimmern and Top Chef alum Eric Adjepong. It was an amazing conversation where we all learned where to go, what to eat, and how to take full advantage of a destination’s local delicacies – I even added L’Ami Jean to my restaurant list for Paris, as it’s one of Andrew Zimmern’s favorites.
Brian was also a judge at one of the most epic events at SOBE, the Burger Bash with Al Roker, Rev Run, Dwyane Wade, and Ahmad Alzahabi (aka @thegoldenbalance). During the event, we got to try out many different types of burgers – my personal favorite was the Vice Burger, which won ‘The Very Best Burger’ at the event, but the most unique one we tried was a Bologna Ice Cream Sandwich. It was so interesting that everyone who tried it ended up eating the entire sandwich, so it couldn’t have been that bad! 😉
It was a fun weekend full of food and great company, particularly for me as it was my first time meeting a handful of the team members in person!”
When you’re not traveling and exploring, what’s your day-to-day like?
“The best perk of living in New York City is literally having the world at your fingertips – it’s impossible to be bored here! So, when I’m not traveling or working, you can find me at SoulCycle, enjoying one of the many museums, exploring new corners of walking around the city, and brunching with friends!”
What’s your advice for anyone looking to explore the PR world or travel industry?
“One thing an internship boss told me that has always stuck with me is to say ‘yes’ to every opportunity you’re offered and task you’re asked to complete – people notice the hard work you put in and that’s especially important in the PR world!”
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