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Inspired BlogDay in the Life: TPG Social Media

Meet Samantha, “Professional Internet Person” and Social Media Editor for The Points Guy in New York.


The first thing I do when I get to my desk is check Slack and email, then do a quick sweep of our social pages. Next, Iโ€™ll scan through other social accounts that I admire as well as news outlets to make sure weโ€™re keeping up with trends โ€” both within our industry and beyond. Oh, and coffee. Lots and lots of coffee.

Mail: checked. Social pages: swept. Coffee: chugged.

Our daily news meeting includes the whole TPG content team. This is our time to talk about whatโ€™s going on in the world โ€“ and what we should be writing about. I love to pitch stories that are a little โ€œout thereโ€ and fun, since those are the things that help grow our audience. (Shameless Lizzo content plug ๐Ÿ’๐Ÿ’…โœจ.)

Every two weeks, the social team will meet to talk about the bigger picture (think: long-term strategy, upcoming campaigns, etc.) I work hand in hand with our editorial team to curate a social-friendly content calendar, keep up with breaking news, and make sure all of the 30+ articles we post per day (whew!) are being optimized on social. I also do a fair amount of writing for the site, focusing mostly on travel and beginner credit card tips that I know will perform well on social. Of course, I also work closely with the rest of the TPG social team on community management, reports, and… whatever else comes across my desk!

Aside from those recurring meetings (and the occasional 5-alarm-fire), most of my day is spent keeping an eye on media and travel trends, so we can always be on the pulse of what our audience craves content-wise. I also do a decent amount of writing for the site, as well as partnerships and special projects. In short: I make you click on things.

What do you enjoy most about your job?

I love that TPG empowers me to create content โ€“ whether for social or the site โ€“ that is important and meaningful to me. The fact that I can come in every day, get creative, and make things that enrich our readers’ lives is an absolute dream. Most importantly, though, the people here are what makes TPG so special.

People… And pups, of course!

What’s one thing that might surprise people about your job?

Doing social media for a travel company is not as glamorous as it might seem!

(Though, Brian does make it seem pretty G-L-A-M-O-R-OUS.)

As the manager of TPG’s social media pages โ€“ including Facebook, Twitter, LinkedIn, and Instagram โ€“ a lot of my day is spent scheduling posts, or simply just waiting on posts to be written/edited. Of course, there are plenty of things to keep me occupied in the meantime. It’s also a 24/7 thing so being able to be flexible and “always online” is a must!

What advice would you give someone thinking about joining RV?

I think people are a huge factor of what makes TPG (and RV) so great, and everyone here is really close. We’re a very social company and work very hard โ€“ which falls into the โ€œproโ€ column for a lot of people โ€“ but if you don’t have that mentality, and just want to keep your head down, you might have more fun ~following~ the adventure from afar ๐Ÿ˜‰.

Really, go do it:

Instagram โœ…

Facebook โœ…

Twitter โœ…

About the Author:
Samantha Rosen | Editor at NextAdvisor
Samantha Rosen

Samantha Rosen is an Editor at NextAdvisor. She was one of the first 20 employees at The Points Guy, holding the title of the first-ever full-time Social Media Editor, and then Lifestyle Editor. She previously held titles as Assistant Managing Editor at Odyssey, a digital content startup, as well as Marketing and Communications Assistant at Proskauer Rose LLP. You'll find her with an iPhone in hand, probably laughing at her own jokes, and thinking of content she can create that helps people live their lives better.

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