Meet Bezzy… well, a few of the people who worked on Bezzy — Healthline Media’s newest member of the family. Bezzy is a suite of online communities providing meaningful connections to people living with chronic conditions. Given how important a resource like this is, we wanted to dig a little deeper and learn more about what it took to create Bezzy.
How many people were involved with creating Bezzy?
“Dozens! The Bezzy creation process truly took the collaboration and due diligence of practically every team within our organization to make the platform the experience it is today.” — Sarah Clark, Senior Marketing Manager, B2B Pharma
“The core teams involved were editorial, product, product marketing, engineering, marketing, brand marketing, and design. However, it would be hard to name a Healthline team that wasn’t involved, including support from the content operations, SEO, and social media teams. I KNOW I’m forgetting someone because it truly took a village.” — Kristen Gutierrez, Bezzy Editor
What’s the process of creating an online community like this? (And how long did it take??)
“The process started with listening to the members of our Healthline condition communities and realizing that we could create richer experiences for these groups. Healthline decided to go all-in by migrating our condition communities to their own brand, developing new features, and creating a brand identity that is all about shared vulnerability and belonging. From there, all of our teams did what they do best to contribute to the development process — our engineering teams created a strong online and in-app experience, our consumer insights team delved deep into the needs of people with each condition, our direct ad sales team reached out to advertisers, our partnership team found organizations to partner with, our editorial team curated articles for our communities, our design team gave Bezzy its own unique visual identity, and our marketing teams developed copy and marketing tactics to spread the word… and that’s just to name a few things. The process took at least 10 months.” — Natalie Rinehard, Assistant Consumer Brand Marketing Manager
How is Healthline Media solving a common problem through Bezzy?
“Bezzy is about the people. Healthline Media has always led the conversation when it comes to providing reliable and medically-backed content, and with Bezzy, we’re elevating our brand portfolio by emphasizing the experience as human-first.” — Sarah Clark
Why is it important to give people these communities?
“Looking at the research that helped inform Bezzy, it is striking that so many people with chronic conditions feel like no one understands what they are going through. This shared response indicates that there are people who understand what it is like to have a chronic condition but it might be hard to find these people. Bringing these people together is what Bezzy is really about.” — Natalie Rinehard
What does it mean to you to get to work on meaningful projects like this in your career?
“‘Impact’ is a word that drives practically everything I do on a day-to-day basis. Often, that means impact on revenue, impact on our partner relationships, impact on the health information publishing industry — but what I love about being able to work on Bezzy is that we’re able to make an impact for PEOPLE. Our visitors come to our brands because they trust us, and we take that trust seriously! We truly put our users’ needs as a priority so that they can feel validated, less alone, and empowered.” — Sarah Clark
“I graduated from the University of North Carolina – Chapel Hill in May and started at RV in July, so to me, it is a privilege to work on such a meaningful project and with so many talented individuals this early in my career. From working with all of these people, I learned new skills related to project management, copywriting, successful collaboration, communication, branding, audience insights, and more. This project showed me how dedicated each team at RV Health is to our mission and how this shared, purpose-driven goal can create something truly impactful.” — Natalie Rinehard
“In my opinion, if you can’t stand behind the mission of something, it’s not worth working on. Being able to work on a resource that adds meaningful value to someone’s life is rare, and I don’t take that for granted.” — Kristen Gutierrez
Anything else you would add about your experience working on this project?
“Collaboration is a word I use at least 5 times a day, but when we’re talking about Bezzy in particular, I’d use that word DOUBLE the amount. It was stunningly impressive to witness so many teams come together to build this AMAZING platform — the final result is going to provide a community for thousands of people looking for connection and empowerment.” — Sarah Clark
“My role on this project was small compared to so many others. However, I am grateful for the opportunity to have been a part of it. Every single person who touched this project made a valuable contribution, but I want to make sure to give a special shout out to the product, engineering, and design teams for their hours of work that provided marketers with an outstanding product to share.” — Natalie Rinehard
“So many amazing people worked so hard on this, and I’m just really grateful to have had the opportunity to collaborate with people who genuinely care.” — Kristen Gutierrez
If you or someone you know is living with chronic conditions, be sure to share Bezzy with them!