Skip to main content.
Collage of employees on a video conference

Careers / Positions Senior Marketing Manager, Paid Search | Bankrate

Austin, TX Charlotte, NCNew York, NY
Apply Now
Red Ventures logo

Our goal is to listen, engage, and activate voices across Red Ventures to ensure that all identity groups and perspectives are represented in our work. Our aspiration is to have diverse teams at every level of the company, and we seek candidates who bring unique personal experiences, curiosity and an eagerness to embrace diversity, equity, and inclusion.

At a Glance

As a Senior Marketing Manager, Paid Search, you will help us establish and oversee the strategy and execution for growth marketing channels for our financial services businesses. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.

What You’ll Do

  • Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
  • Monitor and analyze campaign performance in platforms like Google and Microsoft
  • Research keywords, analyze their relevance, and perform competitive analysis
  • Accurately pace daily paid search budgets with a focus on identifying growth
  • Design, create, and report on A/B tests to drive improvements across all KPIs
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
  • Partner with the data intelligence team to develop dashboards to measure campaign success
  • Develop and deliver management reporting materials, reports and presentations
  • Manage one or more Paid Search Associates

What We’re Looking For

  • 3-5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns 
  • Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
  • Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
  • Data lover and analytically-minded with a passion for marketing
  • Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.

Who We Are

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit www.redventures.com.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

#li-cm1

#br

Bankrate logo

Join one of the most prestigious brands in the world, and do meaningful work that helps millions of people make better financial decisions for their families and their futures. Our Bankrate team spans offices all over the country, and we’re looking for a wide range of talent to help us grow – from technology experts, to journalists, to business leaders, and more.

Learn More about Bankrate

Covid 19 Vaccine Requirement: Unless otherwise prohibited by law, if a candidate is successful and a conditional job offer is made, the candidate then will be required to submit proof of a full vaccination series against COVID-19. Requests for reasonable accommodations on the basis of disability, pregnancy status, or religious belief will be considered on an individualized basis.

Apply Now