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Careers / Positions Digital Marketing Associate, Audience | Bankrate

Charlotte, NC
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Our goal is to listen, engage, and activate voices across Red Ventures to ensure that all identity groups and perspectives are represented in our work. Our aspiration is to have diverse teams at every level of the company, and we seek candidates who bring unique personal experiences, curiosity and an eagerness to embrace diversity, equity, and inclusion.

At a Glance

To support our exciting business growth, we are actively recruiting a Digital Marketing Associate - Bankrate Audience - to join the Integrated Marketing team on Bankrate, a Red Ventures company. Bankrate is on a mission to support our consumer’s with every life financial decision and this role will help deliver on that mission.  We're looking for consummate media pros with demonstrable success supporting sales teams, and winning over clients with innovative programs and packages. Tight turnarounds, big ideas, and never-been-done-befores-no sweat. 

What You'll Do

  • Own Bankrate’s Audience 
    • Be our go-to for the Distribution team’s audience segmentation, audience deep dives and research 
    • Help develop and maintain audience personas and user journeys with market research leader and UX
    • Assist in creating the pipeline for audience data acquisition and serve as the subject matter expert for most relevant data and trends
    • Manage various data sources including 1st and 3rd part audience stacks
    • Assist with vendor relationships as it relates to audience
    • Partner with Brand, Media and Performance associates to inform strategy for the greater Distribution team strategies 
  • Reporting
    • Manage and maintain reporting for our various interfaces
    • Apply a qualitative lens to how we speak to the current and future state of our new personas
    • Draw conclusions based on the data you see and inform decision making with the ‘why’ and ‘so-what’
    • Work with data sources such as Comscore, MRI, etc

What We're Looking For

  • 2-3 years experience in a Digital marketing or an analytically-oriented field
  • Strong writing and presentation skills
  • Working knowledge of digital media deal components and media planning. 
  • A desire to dig in and learn - we'll bring the desire to develop and teach!

Who We Are

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, and Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact

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Join one of the most prestigious brands in the world, and do meaningful work that helps millions of people make better financial decisions for their families and their futures. Our Bankrate team spans offices all over the country, and we’re looking for a wide range of talent to help us grow – from technology experts, to journalists, to business leaders, and more.

Learn More about Bankrate

Covid 19 Vaccine Requirement: Unless otherwise prohibited by law, if a candidate is successful and a conditional job offer is made, the candidate then will be required to submit proof of a full vaccination series against COVID-19. Requests for reasonable accommodations on the basis of disability, pregnancy status, or religious belief will be considered on an individualized basis.

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