Careers / Positions Digital CRM Manager
Our goal is to listen, engage, and activate voices across Red Ventures to ensure that all identity groups and perspectives are represented in our work. Our aspiration is to have diverse teams at every level of the company, and we seek candidates who bring unique personal experiences, curiosity and an eagerness to embrace diversity, equity, and inclusion.
At a Glance
Today, RV Education includes more than 50+ digital brands in higher education powered by partnerships with reputable schools, boot-camps and course providers across the country. As our Email & SMS Manager your focus will be on execution, automation, reporting, optimization, and best practices related to re-engagement campaigns.
What You'll Do
- Own the entire email & SMS strategy working collaboratively with Creative, Content and Design teams.
- Manage campaign set up, QA, tracking, execution, testing, delivery, and analysis of all emails
- Optimize performance through A/B testing, personalization, and creative copy
- Drive and create segmentation to ensure more targeted and relevant messaging
- Recommend new initiatives and areas of focus based on open rates, click-through rates, conversions, and engagement
- Ensure accuracy, quality, and brand consistency in email communications
- Create highly optimized, automated drip campaigns for new subscribers
What We're Looking For
- Experience with Iterable is a plus
- Experience with Twilio or Sendgrid a plus
- Proficient with SQL and Excel
- HTML coding not required but would be extremely helpful
- Scrappy and transparent working style to generate new ideas & collaboration
- Demonstrated creativity and strategic thinking skills to create a new, scalable product
- Strong understanding statistical significance and robust test analysis
- Demonstrated ability to synthesize data into actionable insights and communicate recommendations to leadership
- A proven track record of managing email campaigns and reporting on email initiatives as well as key metrics
- An understanding of email marketing operations, technology, testing techniques, platforms
- You know how to segment lists, create workflows, and set up triggered events
- You can manage a large number of email campaigns and segmented lists
Who We Are
Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.
For more information, visit https://redventures.com and follow @RedVentures on social platforms.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact email@example.com.
Red Ventures is a portfolio of influential brands, digital platforms, and strategic partnerships. We’re made up of dozens of teams spanning multiple industries and geographies - all working together to help people make life’s most important decisions. Whether you’re looking for freedom to build new brands and businesses from the ground up, an opportunity to partner with brands who are already globally recognized, or a combination of both - this is a place where you can unlock substantial experience and even make entire career shifts, all within one organization.Learn More about Red Ventures
Covid 19 Vaccine Requirement: Unless otherwise prohibited by law, if a candidate is successful and a conditional job offer is made, the candidate then will be required to submit proof of a full vaccination series against COVID-19. Requests for reasonable accommodations on the basis of disability, pregnancy status, or religious belief will be considered on an individualized basis.