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Careers / Positions Senior Manager - Research Strategy, CNET

New York, NY
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Our goal is to listen, engage, and activate voices across Red Ventures to ensure that all identity groups and perspectives are represented in our work. Our aspiration is to have diverse teams at every level of the company, and we seek candidates who bring unique personal experiences, curiosity and an eagerness to embrace diversity, equity, and inclusion.

At a Glance

CNET Media Group is looking for an ambitious self-starter and data-driven thinker to join our Marketplace Strategy & Insights team. The Senior Manager, Research Strategy will play a pivotal role on the team and will be a key driver of insight and strategic thinking, experienced in telling data-driven stories through first and third party research sources. 

The ideal candidate will be an analytical thinker and data magician—with a flair for storytelling. This person will dig deep to find that hidden gem of an insight, will go the extra mile to find the best story, will identify new ways to uncover data and motivate the team to do the same—all in support of overarching sales initiatives.

A true ‘hand raiser,’ the Senior Manager, Research Strategy should have a strong desire to learn and grow, thriving in a fast-paced, super-collaborative environment. They will have management experience, with the desire and ability to lead and develop a small team of analysts while working closely with the Director of Marketplace Strategy & Insights to build the marketplace strategy practice at RV, establishing new processes and team best practices.

What You'll Do

  • Manage a small team of research analysts to uncover, gather, analyze, and present relevant insights and findings in support of the sales organization’s revenue goals and business objectives
  • Oversee and execute daily research requests, working closely with the sales and marketing teams on RFP response/pitch decks, RFIs and advertiser inquiries
  • Lead all quantitative and qualitative primary research initiatives (e.g., site surveys, thought leader studies) from start to finish (e.g., timelines, questionnaire development, programming, analysis, packaging results) with minimal supervision
  • Measure partner ad campaign performance via execution and management of third party brand lift/ad effectiveness studies, working cross-functionally with internal (sales, media strategy, marketing) and external (clients, research vendors) stakeholders joining client kickoff calls, managing vendor communications and creating and presenting final reports to clients
  • Work closely with the Marketplace Strategists to uncover and position actionable, compelling insights for data-driven storytelling
  • Identify and evaluate new approaches and insights tools while  managing all research vendor relations

What We're Looking For

  • 5+ years of research experience in a marketing/research function at a media brand or agency preferred
  • Highly proactive, with a desire to discover and initiate new projects and lead/motivate others
  • Proficiency in running and analyzing syndicated data across platforms including, but not limited to Comscore, MRI/Simmons, MediaRadar, Shareablee, SimilarWeb, etc.
  • Experience working directly with research vendors like Nielsen, Kantar, Lucid on 3P ad effectiveness studies, etc.
  • Strong analytical skills with the ability to analyze raw data, find a story and develop and convey actionable recommendations
  • Strong organizational skills and attention to detail with the ability to support various projects and changing priorities effectively in a complex, fast-paced business environment
  • Understand the importance of both day-to-day tasks/challenges and longer term projects with the ability to prioritize projects
  • Confident and articulate with the ability to interact and present to internal and external stakeholders with authority and credibility
  • Ability to communicate complex, technical concepts to broad based stakeholder audience
  • Proven experience working with large data sets using tools including, but not limited to, SPSS, SQL, Excel (advanced)
  • Hands on experience with first party data analysis/business intelligence tools like Adobe Analytics, Looker, etc. (experience with audience data targeting tools a plus)
  • Ability to quickly learn and utilize new digital marketing platforms/internal dashboards
  • Demonstrated understanding of the advertising and digital media landscape across digital, social, and video

Who We Are

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.

 For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com

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Red Ventures is a portfolio of influential brands, digital platforms, and strategic partnerships. We’re made up of dozens of teams spanning multiple industries and geographies - all working together to help people make life’s most important decisions. Whether you’re looking for freedom to build new brands and businesses from the ground up, an opportunity to partner with brands who are already globally recognized, or a combination of both - this is a place where you can unlock substantial experience and even make entire career shifts, all within one organization.

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