Meet Our Leadership Team

Senior leaders at Red Ventures include former franchise business owners, serial entrepreneurs, international finance and marketing consultants, a TV executive, and even some RV home-grown talent.

Ric Elias
Co-Founder & CEO

A native of Puerto Rico, Ric attended Boston College and Harvard Business School before starting his career as part of GE’s Financial Management program.

Ric co-founded Red Ventures in 2000, just months before the dot-com bubble burst. The company weathered the storm; by 2007 it was ranked 4th on the Inc. 500 list, and in 2015 the company was valuated at more than $1 billion. Red Ventures has become a portfolio of growing digital businesses that span multiple industries and help consumers seamlessly connect with the brands or services they need. Ric has cultivated a technology-centric and award-winning company culture, ranking as one of Charlotte’s ‘Best Places to Work’ for the last ten years.

In 2009, Elias was a survivor of Flight 1549, also known as the “Miracle on the Hudson,” an event which changed his life and led to his widely viewed TED Talk “3 Things I Learned While My Plane Crashed.” His leadership style earned him noteworthy recognition; in 2011, he was named an Ernst & Young National Entrepreneur of the Year, and in 2016 he was inducted into the Carolinas Entrepreneur Hall of Fame.

In addition to basketball, his family and Red Ventures, Ric is passionate about creating educational opportunity and economic mobility for under-served groups who have the motivation and work ethic to succeed. Ric has founded several nonprofit organizations including Road to Hire, an on-the-job sales and tech training platform, Golden Door Scholars (GDS), which creates educational and career opportunities for high-performing undocumented students, LifeHoops, an after-school basketball and life training program for at-risk youth, and Rebuild Puerto Rico, a nonprofit for which Ric raised $2.3M towards long-term rebuilding efforts on the island following Hurricane Maria. Additionally, in 2018, Ric launched Forward787, a social enterprise committed to raising and deploying $100M to build businesses in Puerto Rico that compete with the world’s top companies.

Dan Feldstein
Co-Founder & CMO

Dan Feldstein is the Chief Marketing Officer and co-founder of Red Ventures. Dan focuses on new marketing, new business incubation and launch, and marketing innovation.

Dan co-founded Red Ventures in 2000, just days before the dot-com bubble burst. The company weathered the storm and by 2007 it was ranked 4th on the Inc. 500 list. That same year, the Charlotte Business Journal honored Dan as a Top 40 Under 40 Award Winner.

Prior to founding Red Ventures, Dan held a variety of general management and senior marketing positions within CUC International (later Cendant). His roles have included general manager of, a joint venture between Microsoft and Cendant, SVP, Marketing, for Cendant's membership group; and general manager of Shoppers Advantage, a $300MM online and catalog retailer.

Dan began his career with the global consulting firm Bain & Company. He received his undergraduate degree from Duke University and is also a graduate of the Wharton School of Business, University of Pennsylvania.

Mark Brodsky

Mark Brodsky joined the Red Ventures management team in 2003, bringing a wealth of financial and general management experience.

He began his career at General Electric Co. in 1986 and in that capacity met Ric Elias, founder of Red Ventures. After GE, Mark held several executive positions at Merrill International, where he was involved in large-scale industrial project development. From 1999 to 2000, he worked at Arthur D. Little as EVP, Finance & Development, and in 2001 became CEO of ADL spin-off Nuvera Fuel Cells, based in Boston and Milan, Italy.

Mark received his undergraduate degree in accounting from Drexel University and is also a graduate of the Wharton School of Business, University of Pennsylvania.

In 2009, Mark was named a finalist at the Charlotte Business Journal’s CFO of the Year Awards.

Shannon McFayden
Leadership & Human Capital Advisor

Shannon has been with Red Ventures since 2010 as a trusted advisor on leadership effectiveness, talent management and company culture.

Shannon has invested more than 30 years in helping leaders and organizations drive results. Prior to joining Red Ventures, Shannon served as Vice President and Head of Human Resources & Corporate Relations for Wachovia Corporation, the nation’s fourth largest financial institution in 2008 with $764 billion in assets and 120,000 employees globally. She was named one of the “25 Most Powerful Women in Banking” by US Banker.

Shannon graduated cum laude from Davidson College with a Bachelor of Arts in Psychology.

Tariq Syed
President, Red Ventures Europe

Tariq Syed joined Red Ventures in 2017 and is charged with leading Red Ventures’ growing business in Europe.

Originally from London, Tariq has held numerous executive roles in the media and telecoms industries including at the Antenna Group and NBC Universal. He started his career in mergers and acquisitions at British Telecom and then with Bear Stearns TMT Investment banking team. He holds a BSc in Mathematics and Management Studies from Kings College London and an MBA from IESE Business School. Tariq lives in London with his wife Sara.

Jason Carlock
President, Home Services

Jason is the President of RV Home Connect and oversees several digital businesses in the home services industry. Jason joined Red Ventures in 2009, bringing a wealth of marketing and management experience. At Red Ventures, he has held many roles including growing our Telecom partnership group from start–up to more than 1,500 employees, as President of RV Partnerships, and as President of our Home Services Category.

Prior to joining RV, Jason held a number of senior level marketing positions with The Procter & Gamble Company and Newell Rubbermaid. Before he entered the corporate world, he spent three years playing professional golf on several national tours.

Jason received his bachelor’s degree from Davidson College and his MBA from Duke University’s Fuqua School of Business. Outside of Red Ventures he is on the Board of Directors for The Ronald McDonald House of Charlotte, a senior advisor at Davidson College’s Entrepreneurship Initiative, and an annual Little League coach to his four children.

Hallie Cornetta
Vice President, People Operations

Hallie joined Red Ventures as a marketing coordinator in 2009 and has catapulted to senior leadership after rising through the ranks on the marketing and business side. In 2014, she stepped into the role of CMO for our largest Telco business before becoming Head of Human Capital. In her current role, Hallie leads company-wide talent management and development initiatives and has been a key driver of Red Ventures’ exponential growth and international expansion.

In 2016, Cornetta was the recipient of the Charlotte Business Journal's "Woman in Business" Award, Charlotte Agenda's "30 Under 30" Award, and Elon University’s "Top 10 under 10" which recognizes alumni with significant accomplishments in their organizations and communities in the first decade after graduation.

Hallie graduated from Elon University with a degree in Corporate Communications, Business and Leadership Studies.

John Sutton
President & Chief Digital Officer

John Sutton joined Red Ventures in 2009 and has overseen of some of our most cutting-edge proprietary technologies and digital marketing strategies. John is currently based in London, U.K. where he is working on launching and growing our European business, while also continuing to guide our global digital strategies. Prior to his current role, John led the development of our internal accelerator DISRUPT of which our healthcare practice spun out, guided our marketing and creative teams growth/expansion, and launched the incubator that developed much of our partner facing marketing technologies as they exist today.

Before joining Red Ventures, John spent time in a variety of areas. John owned and operated his own Internet marketing consulting firm directly prior to joining, worked for a large digital marketing agency in Chicago for many years, and built and sold his own direct-to-consumer business during his time in college.

John attended Indiana University's Kelley School of Business in Bloomington, Indiana and majored in computer information systems with a minor in psychology. John went on to pursue his MBA at IUPUI: Indiana University - Purdue University Indianapolis. In 2015, he was named a winner of Charlotte Business Journal\’s prestigious 40 under 40 award.

Melinda Narciso
Executive Vice President - Human Resources

Melinda has led the Human Resources team at Red Ventures since 2004. She is responsible for developing an effective human resources infrastructure to successfully support Red Ventures' business operations. Her responsibilities encompass all facets of human resources, including employee relations, compensation and benefits, payroll, compliance and HR technologies.

Prior to Red Ventures, Melinda established and led the human resources team at Synapse Technology (now Conclusive Marketing). She also held various HR management roles at Info Systems of NC and Sykes, Inc., where she was responsible for launching the Charlotte customer interaction center to support a strategic relationship with Microsoft.

A native of North Carolina, Melinda graduated from the University of North Carolina at Chapel Hill.

Rodney Sims
President, Credit Cards

Rodney joined Red ventures in 2005 and over the past 12 years has started up and led several of the Red Ventures businesses. He has also led our Corporate Development and Global Expansion efforts during his tenure at RV. He is currently the President of all Credit Cards businesses at RV.

Prior to Red Ventures, Rodney held many Executive Level Sales and marketing positions in the Textiles and Fibers Industry. He has a degree from the North Carolina State University School of Engineering.

Steve Sibley
President, Regulated Energy

Steve Sibley joined Red Ventures in 2009 and has managed some of the company’s largest and oldest businesses. In his current role, he leads operations across our new and emerging partners and industries.

Earlier in his career, Steve held leadership positions in the Home Improvement Finance, Healthcare Finance and Strategy Services divisions at Capital One Financial Services in Boston, MA, and London, UK. He also held research and consulting positions at StubHub (now owned by eBay) and Corporate Decisions, Inc./Mercer Management Consulting.

Steve received his undergraduate degree in mathematical economics from Brown University and his MBA from Stanford University’s Graduate School of Business.

Tim Kullick
Chief Operating Officer

Tim Kullick has been a senior leader at RV since 2008 and has led everything from its financial services and insurance lines of business to the company’s entire digital marketing platform. He currently serves as Chief Operating Officer.

Prior to joining Red Ventures, Tim owned and operated a chain of home improvement franchises specializing in bathroom remodeling. While taking the business from startup to four locations in five years, he also provided strategy and operations consulting services to several retailers, retail industry vendors and private equity firms with retail industry holdings.

Tim also has held leadership roles in strategic planning, e-commerce and home services at The Home Depot, the world’s largest home improvement retailer. He spent 6 years advising senior leadership of Fortune 500 companies as a strategy consultant with McKinsey & Company.

Carlos Angrisano
President, Red Ventures Brazil

Carlos joined Red Ventures in 2015 and is charged with launching our first-ever international expansion in Brazil, paving the way for continued global growth.

Originally from Sao Paulo - Brazil, Carlos was previously a Partner at McKinsey & Company, working mostly with marketing and sales in consumer-facing and industrial businesses. He holds a BA in Industrial Engineering from University of Sao Paulo and a MBA from Harvard Business School.

Carlos lives in Sao Paulo with his wife and his two daughters.

Courtney Jeffus
Courtney Jeffus - CMO, Credit Cards

As the CMO for our RV Home business, Courtney develops and maintains some of our largest and most complicated partner relationships.

Courtney joined Red Ventures in 2009 and spent time on the business and operations side before moving into marketing, where she was a key driver of the company’s overall digital strategy. Prior to her current position, she worked as the Chief Marketing Officer of RV Home, guiding marketing strategy for a variety of partner relationships.

Before Red Ventures, Courtney gained experience in the banking world as a Finance Enterprise Associate. She has a Bachelor’s degree in Business from Wake Forest University

Jeff Hallock
President, Healthcare

Jeff joined Red Ventures in 2015 as Executive Vice President is currently the President of RV Health, focused on the pharma, payers and providers space.

Previously, Jeff was Chief Marketing Officer at Sprint where he led advertising, media, brand, promotions, customer acquisition & retention, sponsorships, digital & mobile marketing, product management and

Jeff holds an MBA from the Kenan-Flagler Business School at the University of North Carolina, and a Bachelor’s Degree in Business from Wake Forest University.

John Thomas
Executive Vice President, Data Science

John Thomas joined Red Ventures in 2015 to launch Red Ventures’ data science team and has overseen a dramatic, machine-learning powered transformation of the Red Ventures digital marketing funnel.

Prior to joining Red Ventures, John launched and led data science teams for several Boston-area startups in industries like social media analytics, online advertising, and telecom analytics.

John earned his BS in Mathematics and Computer Science from Gettysburg College and his Masters and PhD in Computer Science at Dartmouth College.  Outside of Red Ventures, he serves as the Data Science Committee Chair of the Analytics & Big Data Society in Charlotte and is a member of the advisory board of the Wake Forest Masters of Business Analytics program.

Sarah Soule
President, Media & Communications

Sarah joined Red Ventures in 2012 and spent time on both the marketing and operations side of the business before moving into a General Manager role.  She’s led a number of businesses at Red Ventures and currently leads several of our largest and most mature partnerships.

Prior to joining Red Ventures, Sarah led marketing teams responsible for customer acquisition, ecommerce strategy, and digital marketing for both E*TRADE Financial and Rosetta Stone.

Sarah holds an MBA from the McDonough School of Business at Georgetown University and a Bachelor’s Degree in Business from James Madison University.

Scott Hamer
Executive Vice President

Scott joined Red Ventures in 2006 and helped launch some of our earliest print, e-mail, display, and digital channels. In 2010 he moved into a General Manager role serving partners in the Small Business, Financial Services, and Telecom industries. Today, Scott leads key partnerships and growth initiatives in our Financial Services vertical.

Prior to joining Red Ventures, Scott worked in healthcare and earned his Bachelor’s degree in Economics from DePauw University. 

Andre Mintz
Executive Vice President | Chief Privacy Officer | Chief Information Security Officer

Andre Mintz joined Red Ventures in 2017 to shape all aspects of our information security strategy and to mitigate data security-related risks. He plays a key role in protecting our partners and ensuring we’ve got a sophisticated framework that’s safe and ready to scale.

Prior to joining Red Ventures, he was CISO and Head of Security and Engineering Operations at Nuance Communications, a leading provider of speech recognition solutions to the telecom, healthcare, and financial services industries. He has also held positions with Leviathan Security as Chief Strategist and SVP of Security Risk Management, and with Microsoft where he was a member of its World-Wide Chief Security Officer’s Council.

Heather Cheney
Vice President, Talent Aquisition

Heather Cheney joined Red Ventures in 2004 as a marketing analyst and helped launch and grow many of RV's early partnerships. In 2013, she moved into the CMO role for RV Power and later moved into a General Manager role for one of our Telco businesses. Currently, Heather leads talent acquisition company-wide.

Prior to joining Red Ventures, Heather held marketing positions at a high-end consumer electronics company, as well as an international marketing agency. She received her bachelor’s in Marketing from Bentley University near Boston, MA.

James LaPlaine
Chief Technology Officer

James LaPlaine joined Red Ventures in 2018 as the company’s Chief Technology Officer.

Prior to joining Red Ventures James was SVP and CIO at AOL, where he was responsible for the company’s overall IT infrastructure, oversaw all consumer-facing applications and advertising services, led the development teams for AOL's consumer identity system & data warehouse/analytics capabilities, and initiated AOL's multi-year initiative to build API-enabled services and refactor applications for public cloud deployment.

Prior to AOL, his previous roles included consulting and service delivery for Perfect Sense Digital, where he filled in as interim CTO at SnagFilms, consulted at Scripps Network Interactive, and led a team of developers replacing Internet Broadcasting’s content management system. At Strategic Technologies, James worked with Fortune 500 companies in the Research Triangle, NC area on operational best practices and systems integration.

He is currently a board member for the Technology Business Management Council, and has served on technical advisory boards for Intel Corporation, Amazon Web Services, and Hewlett Packard Enterprise. He is actively involved in youth activities promoting the importance of STEM education and a champion for advancing women and minorities in technology and leadership roles. James is an upstate New York native and holds a computer science degree from State University of New York at Oswego.

Carmen Leyton
Executive Vice President

Carmen joined Red Ventures in 2009 and spent her first few years growing into larger operational roles on some of our largest and most complex home services businesses. In 2014, she helped lead the launch of our first partner in the Financial Services space, and she’s continued to lead this partnership since launch, growing it into one of Red Ventures’ core, strategic partners.

Before joining Red Ventures, Carmen gained experience in the banking world as a Finance Enterprise Associate. She has a Bachelor’s degree in Accounting from Elon.

Trey Loughran

Trey Loughran joined Red Ventures in 2018, bringing with him a broad range of experience in data and analytics, digital marketing, and financial services.

Prior to joining our team, Trey held a number of leadership positions with Equifax, including President of their US Information Solutions Business Unit and Chief Marketing Officer. Earlier in his career, he led marketing initiatives for BellSouth and provided strategy and operations consulting services with McKinsey & Co.

Trey is a proud graduate of the University of North Carolina at Chapel Hill and Harvard Law School. Currently, he serves as the Chair of the Be The Match Foundation, the largest and most diverse bone marrow registry in the world, and is a board member of the UNC Honors Program.


1101 Red Ventures Drive
Fort Mill, SC 29707