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EEA/UK Addendum

The following Addendum applies to users who reside in the European Economic Area ("EEA") and the United Kingdom, the provisions of which shall prevail over conflicting provisions in this Privacy Policy for EEA/UK residents only


For the purposes of data protection law, the controller is Red Ventures (“we,” “us,” or “our”), comprising of Red Ventures, LLC, of 1101 Red Ventures Drive, Fort Mill, SC, 29707, and its affiliated companies, as appropriate.


Generally, we collect information from people in the EEA/UK in a similar manner, and for similar legitimate business purposes, as described above “Types of Information We Collect”


Our legal basis for processing your personal data will typically be one of the following:


You have actively given your informed consented to our processing of your personal data by completing a form on the site, or have indicated your consent with another affirmative act.

Legitimate Interests

We have a Legitimate Interest in processing your personal data, and our reasons for it do not override your data protection rights. Our Legitimate Interests in processing your personal information are:

  • To ensure our website(s) meets the high standard of usability and security you would expect;
  • To help us identify areas for improvement;
  • To enable us to communicate effectively regarding services we offer; and
  • To enable us to process candidate applications, contacts, queries, or complaints.

Legal Obligation

It is necessary for us to process your personal data for us or another Red Ventures company to comply with our legal or regulatory obligations.

Contractual Obligation

It is necessary for us to process your personal information to perform the tasks associated with a contract to which you are a party, or to take steps at your request prior to you entering into a contract.


In addition to your rights of access and correction (rectification) described above in “Manage Your Information”, EEA and UK residents have certain other rights defined in the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Consent Withdrawal - You have the right to withdraw your consent in relation to our processing of your personal data based on your consent.

  • You can unsubscribe from our marketing e-mails at any time using our e-mail preferences page, or by clicking on the “unsubscribe” link.
  • If located in the United Kingdom or European Union, you can opt out of EDAA members online advertising networks and behavioral advertising through the European Interactive Digital Advertising Alliance (EDAA)'s consumer opt-out page here.

Erasure - You have the right to ask us to right to request deletion of your personal data in certain circumstances.

Restriction of Processing - You have the right to request that we restrict the processing of your data in certain circumstances.

Object to Processing - You have the right to object to the use or disclosures of your personal data.

Data Portability - You have the right to request we transmit your personal data to you or another company in certain circumstances.

We process all requests in accordance with the law, and there may be legal reasons why we cannot fulfill all requests.

Please contact us if you wish to make a request. We have one month to respond to you. You are not required to pay any charge for exercising your rights.


We operate in the United States and transfer, store and process personal data outside of the EEA/UK, using applicable approved data transfer mechanisms (for example, the EU Standard Contractual Clauses and Privacy Shield) to ensure your personal data are adequately safeguarded.

EU-U.S. Privacy Shield

We (Red Ventures, New Imagitas, Inc. (, The Points Guy, LLC, and, LLC) participate in and have certified our compliance with the EU-U.S. Privacy Shield Framework. We are committed to subjecting all personal data received from European Union (EU) member countries and the United Kingdom, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.

We are responsible for the processing of personal data received, under the Privacy Shield Framework, and subsequent transfers to a third party acting as an agent on its behalf. We comply with the Privacy Shield Principles for all onward transfers of personal data from the EU and the UK, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.


As described above (“Information We Collect Automatically”), with your consent, we use cookies to help us analyze, improve, secure, and market our website and services, and to support functionality which enhances your browsing experience. You can read more about how and why we use cookies on our cookie policy.


If you have any comments or questions, or are concerned about the way in which we have handled any privacy matter, you can contact us using the details below:

EEA Post: Data Protection Officer, Red Ventures c/o B.H.L Cumberland Ireland Limited, Digital Depot, The Digital Hub, Roe Lane, Off Thomas Street, Dublin, D08 TCV4, Ireland.

UK Post: Data Protection Officer, Red Ventures, The Cooperage, 5 Copper Row, London, SE1 2LH, United Kingdom


You may also contact us at or in writing at:

Red Ventures, LLC

1101 Red Ventures Drive

Fort Mill, SC 29707

Attn: Privacy Officer

Complaints (UK)

You also have the right to lodge a complaint about our processing of your personal information with the Information Commissioner's Office, which is the Supervisory Authority in the UK. Contact details are as follows: or 0303 123 1113 or 

July 13th, 2021, 11:31 AM GMT+0