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Red and white sketch from Brand Guidelines PDF

Brand Guidelines

Our Logo

These branding guidelines will help you determine the best way to use our logo.

Our logo comes in two styles. Click the logo to download the set.


Use this as first priority

Primary Glyph

Use this with limited space

Please don’t edit, change, distort, recolor or reconfigure our logo.

Logo Colors

Red Ventures logo

RV Red and Black

Our primary color combination and should be used whenever possible.

Red Ventures logo

RV Red and White

Should be used on dark, non red backgrounds.

Red Ventures logo


Should be used on red backgrounds that would render the word "RED" in our logo hard to read.

Red Ventures red brand color
Please don't embellish our logo with shadows, patterns or place it on wild backgrounds.

Spacing Considerations

Keep at least a "middle separator" line’s worth of space between the Logotype and other elements. When using a Glyph, it's best to leave about 30% whitespace between it and adjacent elements.

Sizing example using RV logo
Please don’t add a tagline or motto to our logo.

Use of our brand materials

Please don't use our name, logos, or screenshots ("brand materials") in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Red Ventures name or logo. And please don't edit or change the Red Ventures logo — we like it how it is! All Red Ventures branding / promotional materials should be reviewed by the Corporate Communications team before printing.

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn't be confusing or misleading, or suggest our sponsorship. We generally don't allow use of our logos or screenshots on book covers, for example.

Also remember to include this statement (or something like it) in your printed materials: "(Title) is not affiliated with or otherwise sponsored by Red Ventures"

Products, websites, names and logos

Please don't use our name as a part of your company or service name, website name, trade name, or product name. Don't use our logo or incorporate our logo into yours. Don't use a domain name containing "red ventures" or any confusingly similar words.


While we make lots of t-shirts with our logo on them, we don't generally allow third parties to make, sell, or give away anything with our name or logo on it.

More questions?

Feel free to email It helps if you send a mockup of your intended use so we can be specific in our response. We'll do our best to get back to you ASAP but please give us a few days to get back to you.

By using Red Ventures brand materials, you agree to the Red Ventures Terms of Service, these Red Ventures branding guidelines, and all Red Ventures rules and policies, as may be updated from time to time. You also acknowledge that Red Ventures is the sole owner of Red Ventures trademarks, promise not to interfere with Red Ventures rights in them, and acknowledge that goodwill derived from their use accrues only to Red Ventures . Red Ventures may review use of the branding materials at any time and reserves the right to terminate or modify any use.