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Press Release

Amid School Budget Cuts, Red Ventures Program Aims to Help Fill Funding Gap

Participating schools receive $100 for each DIRECTV subscription and $200 for each ADT home security subscription to help fund educational programs

CHARLOTTE, NC — As local schools face budget cuts this year, parents and administrators are wondering how to fund important projects ranging from classroom renovations to library books to field trips. Red Ventures, a local online marketing company, has come up with a way to help fill the funding gap.

Senior Vice President Rodney Sims, father of three young students, came up with the idea after watching his children’s schools struggle to raise funds in a difficult economy.

Why not give the community a way to help schools while subscribing to basic, essential home services like satellite TV and home security? said Sims. Even in tough economic times, our children shouldn’t be shortchanged educational opportunities.

Red Ventures markets and sells brands like DIRECTV and ADT home security. The new program, Our School Partners, provides a simple, ongoing source of funding for schools throughout the community. Each time a family signs up for a service using a unique code assigned to their neighborhood school, Red Ventures gives cash back to the schools. For each DIRECTV subscription, the participating school receives $100, and for each ADT subscription, $200.

Families are signing up for these services regardless of whether schools participate, said Lindsey Glavin, executive director of Our School Partners. Simply by making students and parents aware about the program through letters, fliers and website notices, schools can raise thousands of dollars per year.

A website customized for each school provides administrators with real-time reporting of the total funds raised to date. Schools also receive customizable letters, fliers, web banners and other promotional materials. There is no cost to participate in the program, which is open to private and public institutions throughout the U.S.

It’s much more than a typical short-term school fundraiser, said Glavin. Our School Partners provides an ongoing revenue stream for schools in need of funding for important educational initiatives. What makes this program especially compelling is that it doesn’t create extra work for school administrators or require students to collect money, carry forms or deliver products.

To learn more about the program, school administrators, teachers and parents can visit Administrators and PTA/PTO leaders can click sign up to fill out a brief application and enroll their school in the program.

About Red Ventures

Red Ventures is an online marketing company that develops and manages large-scale, multi-channel customer acquisition programs for leading brands in the U.S., Canada and Puerto Rico. Over 500 employees serve markets including home services, consumer services, financial services, business services, automotive, education, and home remodeling. The company is based in Charlotte, North Carolina and was founded in 2000. To learn more about Red Ventures and to apply for technology and online marketing jobs, visit

Media Contact

Ami Shukla

Director, Corporate Communications

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