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Press Release

DIRECTV Subscriptions to Help Feed, Clothe, Shelter Needy in Charlotte

DirectStarTV program will donate $200 to the Critical Need Response Fund for each new DIRECTV subscription

Charlotte, N.C. — DirectStarTV, the nation’s largest dealer of DIRECTV satellite TV services, has announced a special program to help support the Critical Need Response Fund. The fund is a Charlotte-area initiative to help feed, clothe and shelter people in need during the winter months.

For each new DIRECTV subscription the program generates through March 31, DirectStarTV will donate $200 to the Critical Need Response Fund. 100 percent of proceeds of the Critical Need Response Fund are donated to help those in need.

Customers who sign up through the special program will receive the best available DIRECTV packages and pricing. Once their service is installed and activated, DirectStarTV will donate $200 to the fund.

A dedicated phone number and website have been set up for the program. Customers must use the following phone number or web address to participate in the program. Subscriptions initiated through other web pages or phone numbers aren’t eligible.


Founded in 2003, DirectStarTV is the nation’s largest and fastest-growing dealer of DIRECTV satellite television services. Named a DIRECTV Elite Dealer in 2006, it is part of the Red Ventures portfolio of online marketing and sales companies.

About the Critical Need Response Fund

The Critical Need Response Fund was launched in December 2008 with a $1 million gift from Charlotte philanthropists Sandra and Leon Levine. The fund is a partnership program of The Leon Levine Foundation, Mecklenburg Ministries, the Charlotte Chamber of Commerce, the United Way of Central Carolinas and Foundation For The Carolinas, who have called on a task force of citizen leaders to raise and distribute funds from December through March to shelter, feed, clothe and keep warm those in need. The task force will award grants to local nonprofit service providers that offer the best strategies to address well-documented increases in case work due to the economic crisis.One hundred percent of the fund will be available for grants, with no administrative fees paid to any of the participating agencies. For more information, visit

About Red Ventures

Red Ventures is an Internet marketing company that develops and manages large-scale, multi-channel customer acquisition programs for leading brands in the U.S., Canada and Puerto Rico. Over 500 employees serve vertical markets including home services, consumer services, financial services, business services, automotive, education, and home remodeling. The company is based in Charlotte, North Carolina and was founded in 2000. To learn more about Red Ventures, visit

Media Contact

Ami Shukla

Director, Corporate Communications

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