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DirectStarTV named DIRECTV Elite Dealer of the Year

Red Ventures-owned DirectStarTV is the largest and fastest-growing DIRECTV dealer in the nation

CHARLOTTE, N.C.– DirectStarTV, the nation’s largest and fastest-growing DIRECTV dealer, has been named the DIRECTV Elite Dealer of the Year. The award is based on the number of customers secured and the company’s commitment to excellence in customer service during the previous year.

DirectStarTV is part of the Red Ventures portfolio of customer acquisition marketing companies, which also includes leading resellers of SIRIUS Satellite Radio and ADT Security Services. Founded in 2003, DirectStarTV has quickly risen to become DIRECTV’s largest dealership. The company generates more than 15,000 new subscriptions each month for DIRECTV.

The Dealer of the Year award was presented to DirectStarTV President Joe Peterson and Red Ventures CEO Ric Elias earlier today during the DIRECTV Elite Dealer trip to Maui, Hawaii.

We’re pleased to be recognized for our contributions to DIRECTV over the course of the past year and are honored to represent such a great brand,’ said Peterson. ‘Our intention is to continue delivering quality customers to DIRECTV and setting new records for Red Ventures during the coming months.’

For more information about DirectStarTV, visit

About Red Ventures
Red Ventures is an Internet marketing company that develops and manages large-scale, multi-channel customer acquisition programs for leading brands in the U.S., Canada and Puerto Rico. The company generates new customers through proprietary marketing channels, exclusive partnerships, and an innovative process that optimizes lead-to-sale conversion and channel mix. Over 450 employees serve partner companies in a range of verticals, including home services, consumer services, financial services, business services, automotive, education, and home remodeling. Red Ventures was ranked fourth on the 2007 Inc. 500 list of fastest-growing private companies. Founded in 2000 by Ric Elias and Dan Feldstein, the company is headquartered in Charlotte, North Carolina. For career inquiries, visit

Media Contact

Ami Shukla

Director, Corporate Communications

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