Red Ventures Launches Business-to-Business Division
Customer acquisition marketer to help business services companies grow their client rosters
CHARLOTTE, N.C.--Red Ventures, a leader in technology-enabled customer acquisition marketing for verticals including home services, consumer services, automotive, education, and home remodeling, announced the launch of a new division focused on selling services to small- and medium-sized businesses.
Red Ventures Business Services acquires new customers for companies that develop and market business-enabling software, technologies and services.
'We fuel incremental growth for companies that provide services to businesses,' said Jonathan Downey, Director, Red Ventures Business Services. 'With an estimated 30 million small- and medium-sized businesses in the U.S., it is a large and lucrative market. There are inefficiencies in the distribution of these products and services that we are solving for the benefit of our partners and the business customers they serve.'
Red Ventures' approach combines online prospecting with consultative phone sales, converting leads into new customers for widely-recognized brands such as DIRECTV, ADT Security Services and SIRIUS Satellite Radio. By continuing to apply the model to many new verticals, including business services, Red Ventures has grown rapidly. It was ranked fourth on the 2007 Inc. 500 list of the nation's fastest-growing private companies, and has experienced revenue growth of nearly 6,000% over the past three years.
Among those working with Red Ventures in the business-to-business arena is iContact, a leading provider of email marketing services to companies ranging from small businesses to Bank of America, Ford and Intuit.
'We are pleased to be partnering with Red Ventures in our growth efforts,' said iContact CEO Ryan Allis. 'Their time-to-market, agility and technological resources are unparalleled, and within an incredibly short period, they established a strong revenue stream for our email marketing platform.'
For more information about Red Ventures Business Services, visit www.redventures.com/business.
About Red VenturesRed Ventures is an Internet marketing company that develops and manages large-scale, multi-channel customer acquisition programs for leading brands in the U.S., Canada and Puerto Rico. The company generates new customers through proprietary marketing channels, exclusive partnerships, and an innovative process that optimizes lead-to-sale conversion and channel mix. Over 450 employees serve partner companies in a range of verticals, including home services, consumer services, financial services, business services, automotive, education, and home remodeling. Red Ventures was ranked fourth on the 2007 Inc. 500 list of fastest-growing private companies. Founded in 2000 by Ric Elias and Dan Feldstein, the company is headquartered in Charlotte, North Carolina. For career inquiries, visit www.redventures.com/careers.html.Back to press releases