RV Health is now home to both the #1 health marketplace and the #1 consumer health information property
Mercury Healthcare will be the new brand for the enterprise software, technology and data analytics company, which will remain a separate business
CHARLOTTE, NC and DENVER, CO – RV Health, a Red Ventures business, has acquired Healthgrades.com from Mercury Healthcare, the new brand for the separate enterprise-wide technology and data platform for health systems formerly known as Healthgrades. Healthgrades.com is the leading online marketplace to find and connect with the right doctor, the right hospital and the right care. Half of all Americans who visit a doctor this year will visit Healthgrades.com as part of their healthcare journey.
RV Health’s portfolio also includes Healthline Media, the #1 digital health property with 92MM unique monthly visitors according to the latest Comscore rankings, and its brands Healthline.com, MedicalNewsToday.com, PsychCentral.com and Greatist.com. In the two years since Red Ventures acquired Healthline Media, its revenue and audience have both grown over 50%. Together, RV Health is the world’s largest digital health platform, with a global monthly audience of more than 275 million, according to Google Analytics.
“People are demanding digital health solutions they can trust,” said RV Health CEO Jeff Hallock. “With the addition of Healthgrades.com, RV Health now has the industry’s leading digital health platform. Bringing the leading healthcare marketplace together alongside the world’s largest health information property, we are transforming the online health journey – from seeking health information online to finding the care they deserve.”
This acquisition advances Red Ventures’ mission to help people discover and decide on the most important aspects of their lives by adding healthcare provider selection to its mix of financial services, health information, media and technology, travel, education and entertainment.
“There’s nothing more personal than health,” said Red Ventures co-founder and CEO Ric Elias. “Every American should be able to easily find the right healthcare provider when they need it. By pairing Red Ventures’ trusted content with Healthgrades.com’s deep healthcare provider insights, we can fundamentally improve the process of finding care and ultimately, helping people take charge of their health.”
With the sale of Healthgrades.com, Mercury Healthcare will focus on its software and data as a service technology that leverages advanced analytics and insights from patient and provider data, to create a seamless experience across all physical and digital touchpoints for the nation’s health systems, ultimately leading to better outcomes.
“This represents the culmination of a two-year strategy focused on building, then separating, two highly successful, but ultimately different businesses – our marketplace business and our technology business—each with enormous opportunities,” said Jovan Willford, CEO, Mercury Healthcare. “Red Ventures is a terrific new home for Healthgrades.com, and I’m excited about the future of Mercury Healthcare, the only data-enabled company that helps providers engage consumers, improve physician relationships and deploy informatics to motivate target populations.”
There are no layoffs as a result of the RV Health acquisition. More than 200 Healthgrades.com employees will join Red Ventures’ larger team of more than 4,500 employees worldwide. The Healthgrades.com leadership team will remain intact, and the team will continue to be based primarily in Denver and Atlanta.
Healthgrades.com, along with the recent additions of CNET Media Group and Lonely Planet, expands Red Ventures’ ability to pair trusted brands and premium content with best-in-class online marketplaces and deep digital insights to help consumers discover and decide across a variety of industries.
Goldman Sachs and Piper Sandler acted as financial advisors and Kirkland & Ellis LLP acted as legal advisor to Mercury Healthcare. King & Spalding LLP acted as legal advisor to Red Ventures.
About RV Health
RV Health is a Red Ventures business that helps more than 90MM unique visitors monthly live their strongest and healthiest lives. The RV Health portfolio includes Healthline.com, Healthgrades.com, MedicalNewsToday.com, Greatist.com, and PsychCentral.com. RV Health has the largest consumer health and wellness audience online, and employs more than 500 people across San Francisco, New York City, Charlotte, Detroit and more.
About Red Ventures
Over the last twenty years, Red Ventures has built a platform of businesses, trusted brands, proprietary technology and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures spans 5 continents and employs more than 4,500 people. Red Ventures owns and operates several large digital brands including CNET, Healthline Media, The Points Guy, Bankrate and Allconnect.com.
For more information, visit https://redventures.com and follow @RedVentures on social platforms.
About Mercury Healthcare
Mercury Healthcare is a technology and data analytics company that empowers healthcare organizations to engage consumers and optimize provider relationships to accelerate growth. Our customers benefit from 30 years’ experience applying data analytics to drive intelligent engagement and enable personalized healthcare journeys. At Mercury Healthcare, we help healthcare organizations create seamless consumer experiences and improve outcomes to build healthier communities.