RV Health, a business of Red Ventures, announced it has acquired PlateJoy Health, expanding its roster of health brands that include Healthgrades.com, Healthline.com, MedicalNewsToday.com, PsychCentral.com, and Greatist.com.
CHARLOTTE, NC – PlateJoy Health is a technology company focused on using healthy eating and lifestyle change to improve health outcomes. Since launching in 2013, PlateJoy has provided programs for consumers, employers, health insurers, and the Department of Defense. It has empowered people with personalized nutrition and educational tools to help them cook over five million meals at home and prevent chronic diseases like obesity and diabetes.
Terms of the acquisition were not disclosed.
“We’re thrilled to have PlateJoy’s well-loved products become part of the RV Health portfolio and to be part of how we build the future of personalized health. This acquisition brings us closer than ever to our mission of supporting the everyday journey to lifelong well-being through exceptional services that power healthy actions,” said Jeff Hallock, CEO of RV Health.
PlateJoy Health Co-founder and CEO Christina Bognet said, “We communicate with our bodies at the cellular level through food, and optimizing nutrition is by far the most important health intervention that exists. We started PlateJoy Health to help people find joy and ease in understanding their bodies, eating and sleeping better, exercising more, and getting the support they need to feel better.”
PlateJoy’s flagship nutrition platform uses over 50 data points about each individual’s lifestyle and preferences to personalize a weekly menu to fit their health and nutrition goals. Recipes and shopping lists are optimized to reduce food waste, use up what’s already in the fridge, and easily integrate with grocery delivery services for same-day ingredient delivery nationwide. In 2017, PlateJoy launched a CDC-recognized Diabetes Prevention Program to help combat the impact of obesity-related illnesses, which has eclipsed $1.7 trillion and makes up nearly 10% of GDP. The program takes users on a journey to better understand how sleep, stress, nutrition, activity, and support can heal many chronic diseases caused by lifestyle choices. One-to-one dietician coaching and educational videos feature interviews with experts from a diverse set of backgrounds that users trust and want to hear from. To date, PlateJoy has since helped over 20,000 people with prediabetes reduce their risk of developing type 2 diabetes by 60%.
About RV Health
RV Health is a Red Ventures business that helps more than 90MM unique visitors monthly live their strongest and healthiest lives. The RV Health portfolio includes Healthline.com, Healthgrades.com, MedicalNewsToday.com, Greatist.com, and PsychCentral.com. RV Health has the largest consumer health and wellness audience online, and employs more than 500 people across San Francisco, New York City, Charlotte, Detroit and more.
About Red Ventures
Over the last twenty years, Red Ventures has built a platform of businesses, trusted brands, proprietary technology and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures spans 5 continents and employs more than 4,500 people. Red Ventures owns and operates several large digital brands including CNET, Healthline Media, The Points Guy, Bankrate and Allconnect.com.
For more information, visit https://redventures.com and follow @RedVentures on social platforms.