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Red Ventures Executive Named One of Charlottes’ Top Women in Business

Elizabeth Persson was recognized for her success in the business community

CHARLOTTE, N.C. — Known for her innovation, leadership and entrepreneurship, Elizabeth Hunter Persson is a recipient of the 15th annual Women in Business Achievement Awards, presented by the Charlotte Business Journal. Persson’s award marks the third consecutive year a Red Ventures employee has made the list. A Senior Vice President of Human Capital for the direct marketing and sales company, Persson was honored for her achievements during a June 16 awards ceremony at the Charlotte Convention Center.

“All of us at Red Ventures work with such vigor and passion; it was very moving to stop for a brief moment and take stock of what my team and I have accomplished over the past year and the meaning that has had for the company,” Persson said. “It’s the incredible group of people on this campus that enable every other attribute of this company that make these kind of results possible.”

A former Vice President at Bank of America, Persson began her Red Ventures career in 2005 managing an e-commerce business and, within a matter of months, lifted the average revenue per customer by nearly 1,400 percent. Through 2010, she went on to drive sales with many Red Venture partners, culminating in her most recent role leading one of the company’s newer partnerships where she was an integral part of the 64 percent growth Red Ventures experienced that year.

Another testament to the broad impact Persson has made at Red Ventures, she was recently promoted into her new role as Senior Vice President of Human Capital. Persson has a proven track record for success and has been promoted eight times over her six years at Red Ventures. As 2011 progresses, she continues to serve as a role model at Red Ventures and in her community.

About Red Ventures

Red Ventures is much more than a marketing company — it’s a team of entrepreneurial minds who are redefining the way people do marketing. The company uses its expertise in direct marketing and sales to effectively sell products across a wide variety of industries and product segments. It partners with leading companies in the consumer services, small business solutions and media/telecomm industries. Red Ventures has twice been ranked among the top 20 fastest-growing companies on the Inc. 500 list and in 2010 was named the best large company to work for in Charlotte. Founded in 2000 by Ric Elias and Dan Feldstein, Red Ventures employs more than 1,200 people in three locations. Learn more at and follow us on Facebook at

Media Contact

Ami Shukla

Director, Corporate Communications

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